Impact of Future Trends on Marketing Strategy

Dr.R.K. Srivastava () and S.T. Sakunke ()
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Dr.R.K. Srivastava: Director General at Sterling Institute of management Mumbai, Professor Emeritus & PhD guide of Mumbai University
S.T. Sakunke: General Manager –Engineering & Bus Development, PhD in Management Scholar, Affiliation with University of Mumbai India

Far East Journal of Marketing and Management, 2011, vol. 1 No 1 Paper 2 December, issue 2, 10-15

Abstract: This paper describes how impact of product range, price level, product positioning and technological change can help in formulating optimal business strategy for automotive manufacturers. A key aspect of identifying future trend of market is the key gradient to formulate proper marketing strategy - Mr. Andrew Young (2008).

Keywords: Marketing Strategy; Market; Market Trends (search for similar items in EconPapers)
JEL-codes: M1 (search for similar items in EconPapers)
Date: 2011
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