MARKETING FRIENDLY (ECONOMICALLY- FRIENDLY, COSTLY- FRIENDLY, BIO- FRIENDLY)

Aftab Alam (), Dr. Mohammad Almotairi () and Dr. Kamisan Gaadar ()
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Aftab Alam: Department of Marketing College of Business Administration King Saud University, Saudi Arabia
Dr. Mohammad Almotairi: Department of Marketing College of Business Administration King Saud University, Saudi Arabia
Dr. Kamisan Gaadar: University of Kuala Lumpur, Business School, Malaysia
Authors registered in the RePEc Author Service: Dr. Aftab Alam Khan ()

Far East Journal of Psychology and Business, 2013, vol. 10 No 1 Paper 1 January, issue 1, 1-9

Abstract: Green revelation, work on green, ecological protection, maintainable lifetime, workable progress. Defending our global and other numerous and additional commodity develop from nature in our ordinary life, Green marketing is tool of weapons using by many firm in numerous business to follow this fashion, a lot of researchers work on green marketing and related literature review. This paper analyzes the influences of green marketing policies on consumers fulfillment and ecological caring by inclusive fiction/literature review, for as outcome this manuscript can be use the researchers who want to do research the influences of green marketing on consumers fulfillment and environmental protection. This paper describes the environmental marketing idea in the way to change has developed all time. This research highlights the important features and idea of Green marketing shining and different viewpoint, which are related business and environment. It has been restated that environmental and support able related are touching the idea of green marketing further forever, sensibly the paper is specially mention the essential move from costumer driven green marketing which is liable faults, inconsistency outcome and misadvise regarding to marketing driven green marketing which try to awareness in the form of economic environment and capable structure

Keywords: Revelation; ecological; numerous; literature; environment; misadvise; Green marketing (search for similar items in EconPapers)
JEL-codes: M1 (search for similar items in EconPapers)
Date: 2013
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