INFLUENCE FACTORS OF TAIWAN SKY LANTERN CULTURAL PRODUCT: CAUSE AND CONSEQUENCE FACTORS OF CULTURAL PRODUCT IN CULTURAL AND CREATIVE INDUSTRY: A CASE OF SKY LANTERN IN PENGXI

Dr. Tser-Yieth Chen (), Dr. Tsai-Lien Yeh (), Dr. Teng-Tsai Tu () and Dr. Tzu-Wei Wan ()
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Dr. Tser-Yieth Chen: Professor, Graduate Institute of International Business National Taipei University, New Taipei City, Taiwan.
Dr. Tsai-Lien Yeh: Professor, Graduate Institute of International Business National Taipei University, New Taipei City, Taiwan.
Dr. Teng-Tsai Tu: Assistant Professor, Graduate Institute of International Business National Taipei University, New Taipei City, Taiwan
Dr. Tzu-Wei Wan: Master, Graduate Institute of International Business National Taipei University, New Taipei City, Taiwan.

Far East Journal of Psychology and Business, 2013, vol. 10 No 3 Paper 4 March, issue 4, 42-58

Abstract: This study presents a discussion on the cause and effect relationship among innovation (environment, context, and essence), product attributes (appeal and identification), and cultural capital (symbolic consumption). This research uses a quota sampling method and focuses on consumers in the Greater Taipei Area (Taipei City and Taipei County) that have visited Pengxi and experienced the sky lantern culture. Empirical results support the majority of the hypotheses presented in this research. In our research, we provide managerial strategies that will assist management in encouraging consumer to engage in cultural symbolic consumption and accumulate cultural capital. The most effective approach is for management to offer creative and innovative instruction for employees to increase creativity and popularity of products.

Keywords: Cultural Product; Innovation; Cultural Capital; Product Appeal; Product Identification (search for similar items in EconPapers)
JEL-codes: M1 (search for similar items in EconPapers)
Date: 2013
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