THE ROLE OF PROMOTION STRATEGIES IN PERSONAL SELLINGP

Aftab Alam (), Dr.Mohammad Almotairi () and Dr.Kamisan Gaadar ()
Additional contact information
Aftab Alam: Department of Marketing College of Business Administration King Saud University Riyadh Saudi Arabia
Dr.Mohammad Almotairi: Department of Marketing College of Business Administration King Saud University Riyadh Saudi Arabia
Dr.Kamisan Gaadar: University of Kuala Lumpur Business School (Uni Kl) Kuala Lumpur Malaysia
Authors registered in the RePEc Author Service: Dr. Aftab Alam Khan ()

Far East Journal of Psychology and Business, 2013, vol. 12 No 3 Paper 4 September, issue 4, 41-49

Abstract: The example of any organization in the marketing figure below is clear evidence that a product must be promoted and the advertising is not the only way. A rounded marketing plan should include an appropriate mix of promotion. This mixture should rely not only on advertising - sales personnel, advertising and sales promotion should be included also. This paper examines the process of communication in general as well as components of this promotion like advertising are part of the Processes attention is paid to the role of sales staff, both locally and internationally. The pre- and the use of local nationals for sale are also treated disadvantages. A section dedicated to the treatment of advertising; examine the principles for a strong marketing campaign, focusing on dealing with negative publicity. Another article examines the use of sales promotions and the influence of local regulations on sales promotion techniques.

Keywords: Organization; Advertising; Communication; Component; Internationally; Treatment (search for similar items in EconPapers)
JEL-codes: M1 (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.fareastjournals.com/files/FEJPBV12N3P5.pdf (application/pdf)
http://www.fareastjournals.com/archive_detail.aspx?jid=18&aid=42 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:fej:articl:v:12c:y:2013:i:4:p:41-49

Access Statistics for this article

More articles in Far East Journal of Psychology and Business from Far East Research Centre
Bibliographic data for series maintained by Jim Chau ( this e-mail address is bad, please contact ).