Positioning Strategies In Indian SuperMarkets: An Empirical Study

Bernadette Dsilva (), Stephen D’silva () and Roshni Subodhkumar Bhuptani ()
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Bernadette Dsilva: Director, K.G. Mittal Institute of Management & Research (Mumbai University affiliated), Bhandarwada, Liberty Garden, Malad (West), Mumbai, India
Stephen D’silva: Director, Jamnalal Bajaj Institute of Management Studies Backbay Reclamation, Churchgate, Mumbai, India
Roshni Subodhkumar Bhuptani: Lecturer, K.G. Mittal Institute of Management & Research (Mumbai University affiliated), Bhandarwada, Liberty Garden, Malad (West), Mumbai, India

Far East Journal of Psychology and Business, 2010, vol. 1 No 1 Paper 3 December, issue 3, 32-58

Abstract: There has been huge impetus in growth of supermarkets in all over the world. This changing trend has led to the establishment of large retail chains.......

Keywords: Positioning; SuperMarkets; Point-of-Purchase; India (search for similar items in EconPapers)
JEL-codes: M1 (search for similar items in EconPapers)
Date: 2010
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