A Study on Consumer Switching Behaviour in Cellular Service Provider: A Study with reference to Chennai

M.Sathish (), K.Santhosh Kumar (), K.J.Naveen () and V.Jeevanantham ()
Additional contact information
M.Sathish: PSG Institute of Management (PSG College of Technology), Coimbatore
K.Santhosh Kumar: Priyadarshini Engineering College, Vaniyambadi-Vellore
K.J.Naveen: PSG Institute of Management (PSG College of Technology), Coimbatore
V.Jeevanantham: PSG Institute of Management (PSG College of Technology), Coimbatore

Far East Journal of Psychology and Business, 2011, vol. 2 No 2 Paper 5 February, issue 5, 71-81

Abstract: Indian mobile market is one of the fastest growing markets and is forecasted to reach 868.47 million users by 2013. India has seen rapid increase in the number of players which caused the tariff rates to hit an all time low....

Keywords: Switching Behaviour; Cellular service provider; network stability (search for similar items in EconPapers)
JEL-codes: M1 (search for similar items in EconPapers)
Date: 2011
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (11)

Downloads: (external link)
http://www.fareastjournals.com/files/V2N2P5.pdf (application/pdf)
http://www.fareastjournals.com/archive_detail.aspx?jid=18&aid=8 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:fej:articl:v:2b:y:2011:i:5:p:71-81

Access Statistics for this article

More articles in Far East Journal of Psychology and Business from Far East Research Centre
Bibliographic data for series maintained by Jim Chau ( this e-mail address is bad, please contact ).