CORPORATE SOCIAL RESPONSIBILITY – AN IMPLEMENTATION GUIDE FOR BUSINESS

Dr. B. Revathy ()
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Dr. B. Revathy: Associate Professor, Department of Commerce, School of Business Studies, Manonmaniam Sundaranar University, Tirunelveli – 627 012, Tamil Nadu

Far East Journal of Psychology and Business, 2012, vol. 6 No 2 Paper 2 February, issue 2, 15-31

Abstract: One of humankind’s greatest challenges this century is to ensure sustainable, just and balanced development. The needs of current and future generations cannot be met unless there is respect for natural systems and international standards protecting core social and environmental values. In this context, it is increasingly recognized that the role of the business sector is critical. As a part of society, it is in business interest to contribute to addressing common problems. Strategically speaking, business can only flourish when the communities and ecosystems in which they operate are healthy. It is broadly acknowledged among government, business and stakeholders that Corporate Social Responsibility (CSR) is not about charity, but that it belongs to the core business of a company and therefore should be an integral part of doing business. Companies are under increasing pressure from society to take their social responsibility.

Keywords: Corporate accountability; corporate conscience; corporate social responsibility; social accounting; sustainable development; triple bottom line (search for similar items in EconPapers)
JEL-codes: M1 (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (1)

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