EFFECT OF MARKETING STRATEGY ON CUSTOMER LOYALTY BAJAPUIK SAVINGS AT PT. BPR BEROK GUNUNG PANGILUN PADANG

Dr. Heryanto
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Dr. Heryanto: Independent researcher, Indonesia
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Far East Journal of Psychology and Business, 2012, vol. 6 No 2 Paper 3 February, issue 3, 32-57

Abstract: This study attempts to look into and see if the marketing strategy of product, price, location and upon promotion will affect customer loyalty bajapuik savings on PT.BPR Berok Gunung Pangilun Padang. This study uses primary data, where the object under study here is PT. BPR Berok Gunung Pangilun Padang. Total sample was 100 people taken from the 5750 population of people who gathered from 3 cash offices and 1 center office at PT. BPR Berok Gunung Pangilun Padang. The approach used to test the hypothesis of this study is multiple regression analysis, t-test f-test and anova. From the results showed that a significant difference between variables Marketing Strategies with Customer Loyalty.

Keywords: Strategy; Marketing; Loyalty; Bajapuik Savings & BPR Gunung Pangilun (search for similar items in EconPapers)
JEL-codes: M1 (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (1)

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