A responsabilidade social da empresa: uma nova vantagem competitiva

Carlos A. C. Ribeiro

RAE - Revista de Administração de Empresas, 1993, vol. 33, issue 1

Abstract: This article discusses a trend in the business world - the increasing corporate responsibility to its contituencies: shareholders, employees, customers and community. The higher social corporate responsibility has been associated with a better performance: eventually, it may create a competitive advantage. Nevertheless, the adoption of this corporate philosophy by Brazilian corporations is harmed due to cultural characteristics prevalent in Brazilian society.

Date: 1993
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