IBM: o desafio da mudança

Isabella Freitas Gouveia de Vasconcelos

RAE - Revista de Administração de Empresas, 1993, vol. 33, issue 3

Abstract: This article discusses the concepts of "Market Driven Quality" used by IBM as a tool for organizational change. The discussion focuses the IBM practices from the point of view of organizational culture and synbolic interactionism presenting the challenges that this company must face in the future, specially in the Brazilian subsidiary.

Date: 1993
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