Inteligência empresarial: a revolução informacional da ação competitiva

Arão Sapiro

RAE - Revista de Administração de Empresas, 1993, vol. 33, issue 3

Abstract: This survey shows the "state-of-the-art" of Business Intelligence (BI), discussing its importance in Strategic Planning, Decision-Making Process, Total Quality Programs Implementation and Competitiveness. This work analyses several required organizational configurations and available technological resources for a succesful BI activity achievement. Emphasizes the importance of the Information Sources, pointing out that it is vital their correct scanning. At last, broader issues are discussed such as: legal and ethics implications for BI, differences between BI and Espionage and BI role in Globalization Strategies.

Date: 1993
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