Tecnologia da informação e marketing como obter clientes e mercados

Carlos Alberto Gonçalves and Cid Gonçalves Filho

RAE - Revista de Administração de Empresas, 1995, vol. 35, issue 4

Abstract: The Information Technologies can be seen as an important resource to get clients and competitive business. It makes possible Marketing actions to treat needs and desires in a personalized way again.

Date: 1995
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