Quem tem medo de eletrochoque? Identidade, terapias convulsivas e mudança organizacional

Thomaz Wood Júnior and Miguel Pinto Caldas

RAE - Revista de Administração de Empresas, 1995, vol. 35, issue 5

Abstract: The faddism of Radical Change Processes (RCP) through the organizationaI identity metaphor and the analogy with Electroconvulsive Therapy (ECT).

Date: 1995
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