Os padrões éticos da propaganda na América Latina

Maria Cecília Coutinho de Arruda, Adriana Uono and Juliano Allegrini

RAE - Revista de Administração de Empresas, 1996, vol. 36, issue 1

Abstract: The objective of this artic/e ls to understand the perception of the ethics concept, the ethical performance and the social responsibility of advertising in Latin America. Definitions of standards and guidelines are presented to allow the comprehension of the advertisers' pradices. Trends are analysed innine countries: Argentina, Brazi/, Chile, Costa Rica, Guatemala, Honduras, Mexico, Panama and Venezuela. An ethical perspective might be missing in some advertising campaigns for products, services and ideas.

Date: 1996
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