Decisões de preço em clima de incerteza: uma contribuição da análise bayesiana

Jorge Motta

RAE - Revista de Administração de Empresas, 1997, vol. 37, issue 2

Abstract: Brazilian managers are often uncertain about important factors that determine the success of a pricing strategy. When the degree of uncertainty is large and its sources are numerous, apparently simple pricing problems can quickly become unmanageable. The purpose of this paper is to give an account of a procedure, Bayesian analysis, for dealing with that complexity. Using this procedure, complex problems become easier to understand, enabling managers to make better pricing decisions.

Date: 1997
References: Add references at CitEc
Citations:

Downloads: (external link)
http://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/38032 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:fgv:eaerae:v:37:y:1997:i:2:a:38032

Access Statistics for this article

RAE - Revista de Administração de Empresas is currently edited by Eduardo Diniz

More articles in RAE - Revista de Administração de Empresas from FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil)
Bibliographic data for series maintained by Núcleo de Computação da FGV EPGE ().