A necessidade de reinventar as empresas

José Ernesto Lima Gonçalves

RAE - Revista de Administração de Empresas, 1998, vol. 38, issue 2

Abstract: To some companies, adapting to new times is inevitable, a lífe or death decision. To otners, adaptation is recommended as a precaution. Contemporary companies have to change because of externai and internai pressures that are novel both in intensity and variety and we have seen signs of the arrival of the new enterprise. They carry the seeds of their destruction inside themselves. Their employees are more educated and demanding than ever, many decisions are dispersed in a huge and diversified body of specialísts and managers, the internal political powers are intense and compete with the company itself for the vital energy of employees. Management related technologies are leading to even deeper changes than those caused by process technologies in the end of the last century. New premises, more adequa te to these new factors, shall guide the design of companies that are to survive and row in these new times.

Date: 1998
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