Pesquisa: o comportamento do consumidor nos supermercados

Francisco José Grandis Rojo

RAE - Revista de Administração de Empresas, 1998, vol. 38, issue 3

Abstract: The author presents the main resu/ts of a research, carried out for his Ph.D. thesis, which regards consumer behavior in supermarkets. He ana/yses the importance of making efforts in order to offer better services and the opportunities to improve supermarkets, especial/y concerning the quality of perishab/e products.

Date: 1998
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