O hospital-empresa: do planejamento à conquista do mercado

Ernesto Lima Gonçalves and Carlos Augusto Aché

RAE - Revista de Administração de Empresas, 1999, vol. 39, issue 1

Abstract: Different steps of conception of a new hospital are analysed. Planning stage market research and economic-financial viability study are impositive, because they are essential in defining architectonic, organizational and functional projects. Even before hospital activity starts, intensive effort in marketing area must be done, in initial and posterior expansion of market development.

Date: 1999
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