O fetiche da mudança

Christopher Grey

RAE - Revista de Administração de Empresas, 2004, vol. 44, issue 1

Abstract: This paper is a polemical critique of the current orthodoxy that the world is changing at an ever faster rate, that organizations must adapt to this change in order to survive, and that change management techniques enable organizations to do this. There is no basis to evaluate the proposition that we face unprecedented rates of change, and change is not something to which organizations must respond, but is instead an outcome of organizational actions. Change management initiatives are largely failures, and the usual explanations for these failures are inadequate.

Date: 2004
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