Compra compulsiva e a influência do cartão de crédito

Tânia Modesto Veludo de Oliveira, Ana Cristina Akemi Ikeda and Rubens da Costa Santos

RAE - Revista de Administração de Empresas, 2004, vol. 44, issue 3

Abstract: This article examines the influence of credit cards on young adults’ compulsive buying behavior. Compulsive buying is an uncontrollable state that tends to soften negative feelings. In this context, credit cards can stimulate impulse buying giving rise to problems such as debts and relationship problems. This study is based on a field work and it analysis this behavior on university students. The results reveal that young students with propensity to be compulsive buyers use credit card intensely. It is suggested that organizations involved in this matter should not neglect the compulsive buying behavior and that a discussion about their responsibility be made.

Date: 2004
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