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Pensando e agindo estrategicamente: novos desafios para a análise estratégica

David C. Wilson and Paula Jarzabkowski

RAE - Revista de Administração de Empresas, 2004, vol. 44, issue 4

Abstract: This paper takes a critical and evaluative stance toward micro-activity-based approaches to understanding strategy. It argues that such approaches bring with them important theoretical and empirical challenges. The paper argues against a tendency to reductionism without equal emphasis to the contextual influences that bound micro-strategising. Finally, the paper argues for a more international and comparative approach to micro-strategy studies than has currently been the case.

Date: 2004
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