A relevância das iniciativas de subsidiárias para as multinacionais brasileiras

Felipe Mendes Borini, Maria Tereza Leme Fleury, Afonso Carlos Corrêa Fleury and Moacir de Miranda Oliveira Junior

RAE - Revista de Administração de Empresas, 2009, vol. 49, issue 3

Abstract: The purpose of this paper is to analyze relationship patterns between headquarters and subsidiaries of Brazilian Multinationals Enterprises (BrMNEs). The key construct for that investigation is Subsidiary Initiative, which comprises Subsidiary Entrepreneurial Orientation, Autonomy, Integration, Local Competitive Context and Business Network. A survey was carried out in a sample of 65 subsidiaries of 29 BrMNEs. The main outcome is that subsidiaries are highly integrated and receive Entrepreneurial Orientation from Headquarters (HQs), but Initiative is limited. Actually, the main determinants of subsidiary’s initiatives are Local Context and Business Networking in the host country. This apparent paradox may be explained by what we call ‘rebellious subsidiaries’, which take initiatives based on their business environment and connections, regardless of their HQs’ directions or delegation of autonomy.

Date: 2009
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/36237 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:fgv:eaerae:v:49:y:2009:i:3:a:36237

Access Statistics for this article

RAE - Revista de Administração de Empresas is currently edited by Eduardo Diniz

More articles in RAE - Revista de Administração de Empresas from FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil)
Bibliographic data for series maintained by Núcleo de Computação da FGV EPGE ().