Avaliação da RSC pelo consumidor e medição do seu efeito sobre as compras

Ana Dopico-Parada, Rocío Rodríguez-Daponte and Encarnación González-Vázquez

RAE - Revista de Administração de Empresas, 2014, vol. 54, issue 1

Abstract: The objective of this paper is to provide a valid and reliable CSR scale from the consumer perspective. From this point of view, a causal analysis is developed in order to identify those actions that really generate a response from the market. The final results will allow us to advise the companies about those actions which have a positive effect on consumer buying behaviour.

Date: 2014
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