Relação entre variáveis de base, valores e responsabilidade social corporativa

María Del Rosario González Rodríguez, María Del Carmen Díaz Fernádez, Valéria Rueda Elias Spers and Marcelo da Silva Leite

RAE - Revista de Administração de Empresas, 2016, vol. 56, issue 1

Abstract: Consumer perception of corporate social responsibility (CSR) can be directly influenced by individual value structures. This research aims to provide new knowledge regarding the relationship between basic human values and the public’s perception of CSR. It focuses on the values of higher education students and their views regarding a particular corporate social initiative. The study reveals that social, educational, and economic circumstances influence human values. Those values in turn influence why different students perceive CSR differently. These findings are relevant to companies as they provide a more detailed understanding of why certain consumer groups perceive certain CSR initiatives the way that they do. They also suggest that universities should increase their awareness of the importance of integrating human values and CSR in the curricula of future business managers and social leaders

Date: 2016
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