Neuromarketing: A nova ciência do consumo

Lucas Rodrigo Santos de Almeida

RAE - Revista de Administração de Empresas, 2018, vol. 58, issue 4

Abstract: A LÓGICA DO CONSUMO: Verdades e mentiras sobre por que compramos (BUYOLOGY: Truth and lies about why we buy)Martin Lindstrom. New York, USA: Doubleday, 2008. 241 p.

Date: 2018
References: Add references at CitEc
Citations:

Downloads: (external link)
http://bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/75327 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:fgv:eaerae:v:58:y:2018:i:4:a:75327

Access Statistics for this article

RAE - Revista de Administração de Empresas is currently edited by Eduardo Diniz

More articles in RAE - Revista de Administração de Empresas from FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil)
Bibliographic data for series maintained by Núcleo de Computação da FGV EPGE ().