Inovações apropriadas para mercados emergentes: Como fazer mais com menos

Dennys Eduardo Rossetto and Felipe Mendes Borini

RAE - Revista de Administração de Empresas, 2018, vol. 58, issue 5

Abstract: JUGAAD INNOVATION: Think frugal, be flexible, generate breakthrough growth.Navi Radjou, Jaideep Prabhu & Simone Ahuja. San Francisco, USA: Jossey-Bass, 2012. 288 p.

Date: 2018
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