Capacidade de gestão da informação e implementação de estratégia de Big Data

Antonio Carlos Gastaud Maçada, Rafael Alfonso Brinkhues and José Carlos da Silva Freitas Junior

RAE - Revista de Administração de Empresas, 2019, vol. 59, issue 6

Abstract: Firms are increasingly interested in developing Big Data strategies. However, the expectation of the value of these benefits and of the costs involved in acquiring or developing these solutions are not homogeneous for all firms, which generates competitive imperfections in the market for strategic resources. Information Management Capability (IMC) aims to provide the required unique insights for successful Big Data strategies. This study analyzes IMC as an imperfection agent in the market for strategic Big Data resources. The hypotheses were tested using a survey of 101 respondents and analyzed with SEM-PLS. The results indicate the positive influence of IMC on value expectation and a negative effect on cost expectation. Cost expectation inverselyaffects the intent to purchase or develop the resources to implement Big Data strategies. Value expectation has a positive effect on both intents.

Date: 2019
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