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Mexican IT services firm pitches ‘nearshoring’ as alternative to overseas ties

Jesus Cañas

Southwest Economy, 2023

Abstract: Softek chief executive Beni Lopez discusses the competitive challenges the firm faces in the North American market, where many of the world’s leading tech services firms are based, and the genesis of the company’s nearshoring strategy.

Keywords: Mexico; border region; international economics; technology; innovation; labor (search for similar items in EconPapers)
Date: 2023
Note: On the Record: A conversation with Beni Lopez. This interview is also available on the Southwest Economy Podcast.
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