Using Place Branding Strategy to Create Homebuyer Demand for Legacy City Neighborhoods

Marcia Nedland

Community Development Innovation Review, 2016, issue 01, 100-116

Abstract: Leaders in legacy city neighborhoods know that when the supply of homes for owner-occupancy seriously exceeds demand, it will also be immediately apparent whether their neighborhood is a place where people with choices will choose to live. When neighborhoods fail to attract appropriate residents, neighborhood leaders often think they need a promotion strategy to improve the neighborhood?s reputation. But a promotion strategy will not work if the product?the neighborhood?is not competitive. The special challenge that legacy city neighborhoods face is that being just an adequate place to live is not enough to compete for a shrinking pool of homebuyers. This chapter shares background on the concept of ?place branding? and how it is working in communities across America.

Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.frbsf.org/community-development/wp-con ... ty-neighborhoods.pdf Full Text (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:fip:fedfcr:00065

Ordering information: This journal article can be ordered from

Access Statistics for this article

More articles in Community Development Innovation Review from Federal Reserve Bank of San Francisco Contact information at EDIRC.
Bibliographic data for series maintained by Federal Reserve Bank of San Francisco Research Library ().