Mission insurance: how to structure a social enterprise so its social and environmental goals survive into the future

Kevin Jones

Community Development Innovation Review, 2009, issue 2, 01-06

Abstract: Can a business?s social mission survive when a profitable social enterprise sells to a multinational? The twin stories of Ben and Jerry?s and Better World Books stand as bookends in the answer to this question. Ben and Jerry?s is the common story: selling means selling out. Better World Books has a different ending.

Date: 2009
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