The Labor Market for Influencers

Amanda Geiger
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Amanda Geiger: https://research.stlouisfed.org/staff/geiger/

Page One Economics Newsletter, 2026

Abstract: The market for influencers can be characterized as a winner-take-all market where small differences in ability or other human capital translate to larger differences in pay.

Keywords: social media influencers; labor markets; barriers to entry; winner-take-all market; costs of production (search for similar items in EconPapers)
Date: 2026
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