Bank branches in supermarkets

Daniel Orlow, Lawrence J. Radecki and John Wenninger

Current Issues in Economics and Finance, 1996, vol. 2, issue Dec

Abstract: The largest U.S. commercial banks are restructuring their retail operations to reduce the cost disadvantage resulting from a stagnant deposit base and stiffer competition. As part of this effort, some banks are opening \\"supermarket,\\" or \\"in-store,\\" branches: a new type of banking office within a large retail outlet. An alternative to the traditional bank office, the supermarket branch enables banks to improve the efficiency of the branch network and offer greater convenience to customers.

Keywords: Bank competition; Branch banks (search for similar items in EconPapers)
Date: 1996
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Citations: View citations in EconPapers (8)

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