Behavioral Aspects of the Design and Marketing of Financial Products

Hersh Shefrin and Meir Statman

Financial Management, 1993, vol. 22, issue 2

Abstract: Many people believe the yield enhancement produced by covered options writing is the trading world's version of a free lunch. ...The writer of the call option agrees to sell a portion of the future upside appreciation of a long stock position; in exchange, the writer gains a one-time cash receipt of the option's premium. The only way the seller of the call option can gain from this deal is for a buyer to pay more than the option is worth consistently. However, common sense says this can't always happen. [R. Binnewies, "What's Wrong With Covered Writes," Futures, July 1992, P. 32.]

Date: 1993
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