PARTICULARITIES OF LIFE INSURANCE PURCHASING PROCESS

Nicoleta Grideanu () and Ilie-Mircea Barbu ()
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Nicoleta Grideanu: "Spiru Haret” University, Romania, Faculty of Management, Brasov
Ilie-Mircea Barbu: "Spiru Haret" University,Faculty of Management, Brasov, Romania

Review of General Management, 2010, vol. 12, issue 2, 59-65

Abstract: The decision to buy a life insurance policy is in most of the cases a complex decision. The consumer faces many problems before the purchase and during the effective process and after the purchase.

Keywords: life-insurance; insurance policy; situational factors; decision-making (search for similar items in EconPapers)
JEL-codes: G22 M31 (search for similar items in EconPapers)
Date: 2010
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