USING THE SYNERGY OF ALLIANCES AND PARTNERSHIP FOR SUSTAINABLE GROWTH

Elena Doval () and Oriana Doval ()
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Elena Doval: “Spiru Haret” University, Romania
Oriana Doval: “Spiru Haret” University, Romania

Review of General Management, 2010, vol. 12, issue 2, 79-91

Abstract: The purpose of this research is to demonstrate by searching the literature that the synergy of different types of alliances and partnership brings much more opportunities for the sustainable growth of the companies. After a briefing about definitions, types and purpose of alliances and partnership the paper reminds the process of alliances and partnership formation and emphasises the main advantages and limits of alliances and partnership Finally, a new type of company is defined, i.e. ‘the synergetic company’ that is a framework for company’s sustainable growth.

Keywords: environment complexity and volatility; alliances & partnership; synergetic company; sustainable growth. (search for similar items in EconPapers)
JEL-codes: G11 M16 Q01 Y10 (search for similar items in EconPapers)
Date: 2010
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