ECONOMIC IMPLICATIONS OF SEVERAL SPECIAL PROPER NOUNS

Ana Munteanu () and Dorina Lupan* ()
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Ana Munteanu: Spiru Haret University, Romania, Faculty of Management, Brasov
Dorina Lupan*: Spiru Haret University, Romania, Faculty of Management, Brasov

Review of General Management, 2011, vol. 13, issue 1, 122-133

Abstract: Our ability to function in today’s social and economic world is mightily affected by our language skills and word knowledge. A spoken language is dynamic, its vocabulary being enriched by new words all the time. A special category of lexical creations are the eponyms and the antonomasias, linking various fields: literature, history, mythology, economics, marketing, law etc. A brief analysis of some of these proper names, now common nouns, shows us that poor interdisciplinary knowledge makes the understanding of a text almost impossible. Eponyms and antonomasia are met in everyday language. Their study yields a fascinating insight into the rich heritage of the languages and their development. From a legal and an economic point of view, these phenomena have affected the right of a trademark since becoming legal. It is true that finding a name for a new product is a risky approach, particularly from the financial point of view. The paper provides examples and discusses the most important aspects implied by these linguistic issues.

Keywords: economic phenomenon; brand risk; linguistic phenomenon; lexical creations (search for similar items in EconPapers)
JEL-codes: A1 M3 Z1 (search for similar items in EconPapers)
Date: 2011
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