ENHANCING CREATIVITY – FIRST STEP TO INNOVATION

Elisabeta Butoi

Review of General Management, 2013, vol. 18, issue 2, 49-57

Abstract: It is commonly accepted nowadays that to achieve performance companies strive to innovate in this constantly changing economic environment. Therefore, it is a necessity for each manager to know how to increase employees’ creativity in order to have sufficient and brilliant ideas for solving problems in innovative ways. This paper underlines the positive and negative factors influencing creativity from an individual, group and organizational perspective. Enhancing creativity within each organization member involves understanding of what creativity is, how it relates to physical, psychological and social influences and to understand how creativity happens. Creativity has its stages and factors required to release the innovative idea. As every innovation process starts with an idea, understanding what influences the mind and how the idea appears is crucial for individual and organizational performance.

Keywords: creativity; innovation; idea generation; workplace (search for similar items in EconPapers)
JEL-codes: L20 M12 O15 (search for similar items in EconPapers)
Date: 2013
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