COMPETITIVITY OF THE COMPANY AND PRODUCT PROMOTION MANAGEMENT

Nicoleta Grideanu ()
Additional contact information
Nicoleta Grideanu: “Spiru Haret” University, Faculty of Management, Romania

Review of General Management, 2009, vol. 9, issue 1, 135-141

Abstract: Achieving success requires identifying specific factors from the internal environment which make the difference between the competences of a company from another and are decisive in creating the competitive advantage such as: existence of performing managers, perception of clients’ needs, and existence of creativity. All these factors are determined either by market analysis and analysis of the features of each segment, or by analyzing the aspects which make the difference between the success companies and the other ones.

Keywords: company competitiveness; product promotion; lifecycle of the company; production maximization; competitive advantages. (search for similar items in EconPapers)
Date: 2009
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.managementgeneral.ro/pdf/1_2009_15.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:fmb:journl:v:9:y:2009:i:1:p:135-141

Access Statistics for this article

Review of General Management is currently edited by Camelia Stefanescu

More articles in Review of General Management from Spiru Haret University, Faculty of Management Brasov Contact information at EDIRC.
Bibliographic data for series maintained by George Maniu ( this e-mail address is bad, please contact ).