Online political communication: the role of image upload on Facebook

Nicoleta Ionescu ()
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Nicoleta Ionescu: University of Bucharest

Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, 2013, issue 1, 53-58

Abstract: The aim of this paper is to determine how the transition from offline to online channels is reflecting upon political communication. The change of medium brings along a change of discourse. The visual form of communication is gaining in importance while the visual social media marketing is contouring as a new trend, along with the rise of social media. The discussion about how different the industrial media and the social media are will eventually lead to the economic aspects, underlying the advantage of the low cost production and distribution of the message through the new media channels.

Keywords: Social media; crisis; low-cost; user generated; visual social media marketing. (search for similar items in EconPapers)
JEL-codes: M3 (search for similar items in EconPapers)
Date: 2013
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