Romanian youth’s online behavior and preferences

Vera Ularu ()
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Vera Ularu: University of Bucharest

Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, 2013, issue 4, 39-43

Abstract: The following material is a structural approach of Romanian youth online audiences, which will apply the uses and gratification theoretical model, proposed by Katz and Lazarsfeld. It’s a secondary data analysis, of the researches’ results realized by Audience Audit Institute of Romania and “Daedalus Consulting” of Romania. It presents data regarding Romanian youth, between 16 - 24 years old, internet uses and gratification, a two years comparative data (2010 - 2011) regarding youth online internet accessing rituals, preferences, time spent on internet and attitudes regarding information posted online.

Keywords: Media studies; audience studies; youth online; youth and media. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2013
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