The website of the public institution- a tool for presentation, communication and defining institutional identity

Elena Farcaș ()
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Elena Farcaș: University of Bucharest

Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, 2016, issue 4, 45-65

Abstract: The aim of this work is to identify the way in which the Romanian public institutions have adapted to the new trends imposed to public communication. To this end, I conducted an analysis of the structure, content, presentation and visibility in the online environment, of the websites of the 21 ministries composing the Romanian Government. I noticed that the websites of the public institutions analysed fulfil their function as an online support for information and communication, but this communication is passive, unidirectional, due to the very low representation of dialogic elements. Also, by the abundance of information contained, the websites of public institutions are constituted as key elements in all representation media for these institutions, representing, at the same time, sources of information for the press.

Keywords: institution; communication; identity; image; website (search for similar items in EconPapers)
JEL-codes: H8 (search for similar items in EconPapers)
Date: 2016
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