The Commodification of Religious Clothes Through The Social Media: The Identity Crisis on Youth Muslim Female in Urban Indonesia

Yusar Muljadji, Bintarsih Sekarningrum () and R.A. Tachya Muhamad ()
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Bintarsih Sekarningrum: Universitas Padjadjaran
R.A. Tachya Muhamad: Universitas Padjadjaran

Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, 2017, issue 2-3, 53-65

Abstract: This paper is endeavor to describe the com - modification of Islamic symbols such clothes especially veil (jilbab/hijab/niqab) in social media which embedded in economics institution. This commodification is not only in term of material things but also attached to it the game of words were used to impress the sacred for the social media users. The ethno-virtual method was constructed to gain the world view of the Indonesia urban youth who attracted to this commodification and constructing the economic-political religious movement which brings the benefits for the clothes producers.

Keywords: Commodification; Clothes; Social Media; Youth Muslim; Female. (search for similar items in EconPapers)
JEL-codes: D4 (search for similar items in EconPapers)
Date: 2017
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