Trickster representations in advertising

Georgiana Andreea Drăgan ()
Additional contact information
Georgiana Andreea Drăgan: University of Bucharest

Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, 2017, issue 2-3, 66-77

Abstract: The archetype of trickster can easily be found in literature, cartoons, comic books or movies. The trickster entered the popular culture, coming from mythology and religion and nowadays it becomes such a popular figure, part of our everyday life. The aim of this paper is to analyze the trickster representations in advertising and the way this character persuades and seduces its targets, using its super powers: humor, irony or illusion.

Keywords: Trickster; advertising; thematic analyses; popular culture; religion (search for similar items in EconPapers)
JEL-codes: Y8 (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
http://jurnalism-comunicare.eu/rrjc/download_en.php?id_articol=178 (application/pdf)
Download is limited to active subscribers. Subscription information available at: http://jurnalism-comunicare.eu/rrjc/subscribe_en.php

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:foj:journl:y:2017:i:2-3:p:66-77

Ordering information: This journal article can be ordered from
Editura Ars Docendi, Sos. Panduri 94, sector 5, Bucuresti, Romania – for print copies
http://www.jurnalism-comunicare.eu/rrjc/

Access Statistics for this article

Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication is currently edited by Raluca Radu

More articles in Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication from University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii Bdul Iuliu Maniu 1-3, Corp A, etajul 6, sector 6, Bucuresti, cod 061071, Romania.
Bibliographic data for series maintained by Raluca Radu ().