Extreme and the Exceptional:A Multimodal Critical Discourse Analysis of Social Media Representations of Neo-Pentecostals in South Africa

Sphesihle Khanyile ()
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Sphesihle Khanyile: Wits University

Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, 2017, issue 4, 48-66

Abstract: The rise of new media, more specifically social media, has galvanized and radically revolutionized how Christian religiosity is performed, experienced and expressed in (South) Africa. Social media has transmogrified orthodox modes of religious engagement. Religious engagements and practices have become highly reliant on social media, in both their mediation, appropriation for the focal projects of evangelization and visibility. Therefore, it is relevant to reconcile social media with deeper inquires relating to social life. Recently, social media has been instrumental in the sect of Neo-Pentecostalism permeating and penetrating African geographies. The paper analyses performances, practices and ideologies represented on the Facebook page of Prophet Penuel Mnguni’s End Times Disciple Ministries.

Keywords: Social Media; Multimodality; Critical Discourse Analysis (search for similar items in EconPapers)
JEL-codes: Y8 (search for similar items in EconPapers)
Date: 2017
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