Logistics and Marketing in Goods and Services Diversification Strategy

Yury N. Egorov ()
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Yury N. Egorov: State University of the Ministry of Finance of the Russia, Moscow, Russia

Finansovyj žhurnal — Financial Journal, 2012, issue 2, 73-80

Abstract: The diversification strategy is viewed as an example of interaction of various management approaches. The article presents the principles of product grouping based on both logistics and marketing rules (including determination of the product life cycle). The synergy in the corporate economic services management through the logistics — marketing interaction is defined.

Keywords: logistics; marketing; diversification; range; market segments; sales portfolio (search for similar items in EconPapers)
JEL-codes: M11 M31 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:fru:finjrn:120208:p:73-80

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