Credit Products Marketing Features

Ivan D. Kotlyarov ()
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Ivan D. Kotlyarov: Higher School of Economics (National Research University), St. Petersburg, Russia

Finansovyj žhurnal — Financial Journal, 2012, issue 2, 81-88

Abstract: The article presents description of the key differences in credit products marketing and marketing of other goods and services. The differences are explained by the features of money as a type of goods. The need for enhancement of legal regulation of interaction between banks and their clients as a key element of the banks’ marketing strategy is substantiated.

Keywords: bank marketing; credit product; product promotion; interest rate (search for similar items in EconPapers)
JEL-codes: G21 M41 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:fru:finjrn:120209:p:81-88

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