Consumer’s Choice in the Context of Richard Thaler’s Behavioral Economics

Mstislav P. Afanasiev () and Nataliya N. Shash ()
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Mstislav P. Afanasiev: National Research University Higher School of Economics, Moscow 101000, Russia
Nataliya N. Shash: Plekhanov Russian University of Economics, Moscow 117997, Russia

Finansovyj žhurnal — Financial Journal, 2018, issue 2, 129-131

Abstract: The review on the R. Thaler’s book “Misbehaving: The Making of Behavioral Economics” in the Russian translation presents the main conceptual ideas of behavioural economy. The architecture of a consumer’s choice in the course of economic decision-making processes of all types is described. The authors draw the conclusion that Thaler’s approach can be applied to macroeconomic and the government activities, especially in the sphere of monetary, budgetary and tax policy.

Keywords: behavioural economics; architecture of consumer’s choice; economic decision; economic behavior (search for similar items in EconPapers)
JEL-codes: B31 D12 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:fru:finjrn:180211:p:129-131

DOI: 10.31107/2075-1990-2018-2-129-131

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