Developing Innovative Integrated Business Solutions Using a Scrum Project Management Methodology

Jamie McLellan, William A. Young, Elizabeth C. Levin and Lester W. Johnson
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Jamie McLellan: School of Business, Law and Entrepreneurship, Swinburne University of Technology, Hawthorn, VIC 3122, Australia
William A. Young: School of Business, Law and Entrepreneurship, Swinburne University of Technology, Hawthorn, VIC 3122, Australia
Elizabeth C. Levin: School of Business, Law and Entrepreneurship, Swinburne University of Technology, Hawthorn, VIC 3122, Australia
Lester W. Johnson: School of Business, Law and Entrepreneurship, Swinburne University of Technology, Hawthorn, VIC 3122, Australia

Businesses, 2021, vol. 1, issue 2, 1-11

Abstract: Innovative manufacturers have used Integrated Business Solutions (IBSs) as a means to co-create products and services to solve diverse business problems and more effectively compete in their field of endeavour. However, the efficacy and benefits of IBSs have been diminished due to the rigid method in which project management has been applied. This paper provides a conceptual approach for manufacturers to create new revenue sources in collaboration with their customers by adopting an agile project methodology that accommodates the interactive and iterative nature of IBS development. The research findings highlight the lack of success in IBSs using traditional project management as the delivery method. It provides an alternative solution in the use of an agile project management approach with its customer-centred and iterative mindset. This paper provides a conceptual model of the agile method known as Scrum and describes how it better aligns with innovative IBS development. Though both IBSs and agile have been around for several decades, their development is still in a state of infancy. This research adds to the body of literature on the application of agile in IBSs and presents an argument for converting its conceptual model into a practice delivery.

Keywords: agile; Scrum; integrated business solutions; project management (search for similar items in EconPapers)
JEL-codes: A1 D0 D4 D6 D7 D8 D9 E0 E2 E3 E4 E5 E6 E7 F0 F2 F3 F4 F5 F6 G0 G1 G2 H0 J0 K2 L0 L1 L2 M0 M1 M2 M3 M4 M5 N0 N1 N2 O0 O1 P0 (search for similar items in EconPapers)
Date: 2021
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