How a Metaphor Inspired by Formula 1 Motor Racing Can Help Enhance the Work of a Social Inclusion Community Center

Peter R. J. Trim () and Yang-Im Lee
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Peter R. J. Trim: Birkbeck Business School, Birkbeck, University of London, Malet Street, London WC1E 7HX, UK
Yang-Im Lee: Westminster Business School, University of Westminster, 35 Marylebone Road, London NW1 5LS, UK

Businesses, 2024, vol. 4, issue 4, 1-18

Abstract: Not-for-profit organizations provide a range of services that satisfy the needs of individuals and help a community to be sustainable. To explain how staff based at a social inclusion community center contribute to social impact, we undertake a case study and incorporate the stakeholder approach that draws on the activities of Pembroke House in south London. Pembroke House engages in social action and provides a number of services considered beneficial to the local community it serves. By adopting this approach, we place emphasis on how the value co-creation concept, which is reinforced by the social marketing approach, helps staff to provide different forms of intervention that ultimately give rise to trust-based relationships involving those providing the service and those receiving the service. To explain this, we make an analogy between a Formula 1 motor racing team servicing a car during a pit-stop while competing in a grand prix and a vulnerable person who visits a food bank seeking assistance in the form of a food parcel. Through the process of drawing on the use of metaphors and making a link with Formula 1 motor racing, we elucidate the value co-creation process and reveal how the social impact provision provided by Pembroke House can be intensified through the deployment of the stakeholder approach, which gives rise to a social inclusion community center partnership framework.

Keywords: intervention; social impact; social marketing; stakeholder; value co-creation (search for similar items in EconPapers)
JEL-codes: A1 D0 D4 D6 D7 D8 D9 E0 E2 E3 E4 E5 E6 E7 F0 F2 F3 F4 F5 F6 G0 G1 G2 H0 J0 K2 L0 L1 L2 M0 M1 M2 M3 M4 M5 N0 N1 N2 O0 O1 P0 (search for similar items in EconPapers)
Date: 2024
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