Innovative Pathways: Leveraging AI Adoption and Team Dynamics for Multinational Corporation Success

Hasnain Javed, Marcus Goncalves () and Shobana Thirunavukkarasu
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Hasnain Javed: School of Management, Jiangsu University, Zhenjiang 212013, China
Marcus Goncalves: Department of Administrative Science, Boston University Metropolitan College, Boston, MA 02215, USA
Shobana Thirunavukkarasu: Department of Administrative Science, Boston University Metropolitan College, Boston, MA 02215, USA

Businesses, 2025, vol. 5, issue 3, 1-28

Abstract: This study examines the impact of AI adoption orientation on innovation performance in multinational corporations (MNCs), emphasizing team innovativeness as an intervening mechanism and technology orientation as a moderating factor. Using data from 410 respondents collected via a snowball sampling strategy and analyzed through partial least squares structural equation modeling (PLS-SEM), the findings reveal that artificial intelligence (AI) adoption orientation positively influences team innovativeness and innovation performance. Team innovativeness partially mediates this relationship, while technology orientation moderates the link between AI adoption and team innovativeness, underscoring the role of technological preparedness in enhancing innovation. The study contributes to theoretical understanding by integrating team dynamics and technology preparedness in AI-driven innovation. It provides practical insights for managers, policymakers, and organizational leaders on fostering an innovative culture and investing in technology skills to drive MNC competitiveness.

Keywords: AI models; team innovativeness; technology orientation; innovation performance; MNCs (search for similar items in EconPapers)
JEL-codes: A1 D0 D4 D6 D7 D8 D9 E0 E2 E3 E4 E5 E6 E7 F0 F2 F3 F4 F5 F6 G0 G1 G2 H0 J0 K2 L0 L1 L2 M0 M1 M2 M3 M4 M5 N0 N1 N2 O0 O1 P0 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:gam:jbusin:v:5:y:2025:i:3:p:28-:d:1695173

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